Four Tips to Increase Applicant Yield

In early spring, enrollment marketing communications tend to shift from promoting the value of your educational offering to more administrative messages. Financial award letters, housing applications and information about summer orientation consume most of the outbound communication throughout the spring and summer.

To secure a class, there are several critical points remaining in the enrollment cycle including: securing a deposit, maintaining the deposit after May 1, student attendance at summer orientation and student arrival and class attendance. While administrative paperwork is important, admission offices must continue to recruit deposited students until they arrive for the first day of classes. How do you satisfy the administrative needs of finalizing your next class and continue to recruit them at the same time? Here are several tips that may help: