Most
admission counselors are great at building relationships. Yet, many
counselors find that selling your college’s value over the price tag proves to
be more difficult. Enrollment marketers are learning lessons from the
private sector in how to qualify prospect needs and sell value to overcome
price objections. However, taking a sales approach to admissions requires
more than counselors making friends with prospective students and their
families. Here is a seven-step process to transform your admissions team
into a high-performing sales machine:
Continue reading "Selling Value Over Price: A Seven Step Process" »
