Jennifer Copeland's Blog on College and University Marketing

Undergraduate Admissions Webinar Series

Using Email Data to Drive Telephone Follow Up
Question and Answers
February 28, 2007

We had another great group of participants today. Thanks for all of your questions!

Also, thanks to Lacey Satterfield from Reinhardt College (and to the Reinhardt Admissions Team) for participating and sharing what they've learned in the past 2 years.

Online Marketing Institute for Continuing Education: Survey Winner Announced

Thanks to all of the Institute attendees who responded to our evaluation survey. We really do read your feedback and when we run across a good idea, we do our best to incorporate it into future events!

As promised, one survey responder has been drawn at random to receive a $25 Best Buy gift card. And the winner is.....Rachel Berger from Temple University.

Congratulations, Rachel, and best wishes to everyone for online marketing success!

Secrets to Proactive Communication with Helicopter Parents: Insight from St. Andrews Presbyterian College

Thank you to everyone who participated in the first of this three part series for undergraduate admissions. Today's presenter, Cynthia Robinson from St. Andrews Presbyterian College, offered great insight into the success St. Andrews is having with communicating proactively with prospective parents.

We had quite a few questions coming in that we couldn't get to, so I'm going to recap all of the Q&A here (both the questions we got to and those we didn't).

What I Learned about Email Marketing From the Back of a Bottle of Ketchup

Now, I'm sure you're wondering where on earth I'm going with this one....but give me a minute to explain.

On Friday after work while waiting to meet up with friends, I found myself mindlessly reading the back of the bottle of ketchup sitting on my table. And, once I got past the nutritional information, I found the following quote:

"To do a common thing, uncommonly well, brings success."- John Heinz, founder of Heinz Ketchup, 1876

And it was one of those moments when a simple, unrelated statement made me think of how we must commit to excellence when it comes to our marketing efforts.

Online Marketing Institute for Continuing Education Questions and Answers

Five Secrets to Email Marketing Success
February 22, 2007

Thanks to everyone for another great webinar discussion today! We had about 10 more questions that we could get to, so I'm going to do my best to answer them all here. I'm also going to give you the questions and answers we did get to in case you missed anything or want to double check your notes. And, as always, I love feedback, so please comment, ask additional questions, etc.

Online Marketing Institute for Continuing Education Questions and Answers

Search Engine Marketing 101
February 21, 2007

Thanks for all of your questions this afternoon! We had even more that we couldn't get to, so I am going to post all of the questions that were asked (both those we answered and those we couldn't get to). If you have additional questions, don't hesitate to post a comment on the blog and I'll get you an answer as soon as I can. That way your colleagues can see the answer as well.

Online Marketing Institute for Continuing Education Questions and Answers

Make Google Work for You: Online Lead Generation Strategies
February 20, 2007
Thanks to everyone who participated in today's webinar series! We had lots of great questions, so to recap I'm providing answers to the ones we were able to get to and answers to those we couldn't address during the call. Also, several of you have emailed additional questions since the presentation and I'm going to include those for the entire group.

If you have additional questions, feel free to post a comment below and I'll get back to you.

UCEA Marketing Seminar Highlights: Applying an Agency Approach to Continuing Education Units

If you ever find yourself feeling like your unit is being asked to manage an unmanageable amount of work (and last minute requests!), this was a great session for you! Angela Ayers, Assistant Director of Client Production, and Jennifer Wooley, Assistant Director of Client Marketing, at Georgia Tech shared the way that their office has transformed their operations into an agency environment. Here are the highlights:

UCEA Marketing Seminar Highlights: Change Your Marketing Mindset- 3 Reasons to Become an Enrollment Marketer

Do you ever feel like your institution's marketing efforts are based on an, "If we build it they will come?" approach (like Kevin Costner in the corn fields in "Field of Dreams)? Or, does your institution generate leads, communicate with them once (if at all), and then wait on registrations to roll in? Or, have you ever been told by others that there's no way a course will succeed if you don't buy more billboards? If so, this was a great session to help you change your marketing mindset (and even learn approaches to helping change your overall organizational culture). This session was presented by Tim Copeland, Director, Marketing and Sales with Georgia Tech's Global Learning Center.

For many, marketing is about getting the word out, choosing a catchy slogan, and selecting the right pictures and colors for the brochure. Yet, our prospects are tuning out and consumer-oriented marketing tactics are not generating the same results as before.

There are a lot of great definitions for marketing. Tim provided a defintion that seemed to resound with the audience..."marketing is about managing sales opportunities." Tim encouraged attendees to change their mindset to that of an enrollment marketer. Here are the highlights:

UCEA Marketing Seminar Highlights: Trends in Interactive Marketing Panel

While we were all disappointed that Peter Kim from Forrester Research was unable to join us due to weather-induced flight delays in Boston, the panel was a great overview from four perspectives. The panelist were Jim Fong from Diagnostics Plus, Sean Gallagher from Eduventures, Trish Harrill from Cross + Associates, and yours truly. Here are the highlights: