Jennifer Copeland's Blog on College and University Marketing

Take Your Continuing Education Email Marketing Program to the Next Level - Q&A Follow-up

Thanks again to everyone who participated in today's call and thanks to Lesley Snyder for sharing all of the great work that UNC-Charlotte is doing with their email campaigns.

Here's a recap of today's question and answer session:

Interactive Marketing Channels to Watch for Continuing Education - Q&A

Thanks to everyone for great questions posed today during our interactive marketing webinar. Here's a recap of the entire question and answer session.

Email Marketing Best Practices: Three Tips for Success

More people are online than ever before and time in front of the computer rivals traditional television viewing time. Despite negative publicity of spam, consumer attitudes are more positive toward subscribed-to email than other advertising channels.

MarketingSherpa categorizes email marketers into two camps- those who complain about declining response, but who do very little to change their approach, and those who enjoy high response rates and work hard for them. Too often, enrollment marketers pull out the email shotgun and think in terms of generating immediate results at the lowest possible cost...and with increasingly diminishing returns.

Email marketing is not a quick fix or magic potion to solve enrollment challenges. Email success requires strategic thinking, an investment in resources, a long-term view, and a commitment to testing and refining your approach. So, what does it take to be successful? Let's take a look at three best practices for email marketing that can help put you on the track to success.