Breaking Down the Helicopter Parent: New Study Provides Insight on Engaging Key Influencers

An estimated 40% to 60% of college parents qualify as helicopter parents, and they come from all socioeconomic groups, based on a thought-provoking study of 75 officials, professors and staff at 15 universities, according to a recent Wall Street Journal article by Sue Shellenbarger.

The study, which is drawing attention on college and university campuses, moves the helicopter-parent debate onto new ground by identifying types of parental hovercraft, ranging from benign to pathological. It also provides insight on how to engage parents in your enrollment marketing activities.