Use Your Wireless Access to Conduct Research and Generate Leads

I was on a business trip recently when I stopped for lunch at my favorite fast-food chain Chick-fil-A. I noticed when I pulled into the parking lot that they offered free wireless access for customers. So, with my laptop in tow, I headed in for lunch a little work.

To the delight of this marketer, Chick-fil-A fulfilled their promise of complimentary wireless access, but they didn't miss the opportunity to learn more about who was using the service.