What Having a Baby Has Taught Me About Interactive Marketing

Even while on maternity leave in the world of late night feedings and all that comes with a newborn in the house, I have found inspiration for a blog post! In fact, having a baby has taught be a lot about interactive marketing. Stick with me here...

When my husband and I found out we were expecting our first child last summer, like a lot of moms-to-be, I signed up for everything you can imagine. This included email newsletters from the likes of WebMD, maternity stores, baby clothing and gear stores, etc. What I've learned is that many companies marketing to parents-to-be and new parents aren't very attentive to their potential customers.