Death by a Thousand Cuts - The Email Marketing Practices of Undergraduate Admission

Promotional email use by colleges and universities can't get much worse.

In our recent assessment of over 300 promotional messages from 180 institutions, ranging from elite research universities to small, four-year private colleges, enrollment managers and marketers receive a failing grade. Overwhelmingly, higher education institutions disregard email best practices and simply ignore the basic tenets of CAN-SPAM, a federal act governing the use of commercial email.

The results are available in a new research report we are releasing on Tuesday, October 14. Entitled Death by a Thousand Cuts - The Email Marketing Practices of Undergraduate Admission Offices, this research report looks at the common problems and offers recommendations on how to improve your email marketing efforts. Register for a copy.