My Photo

About the Author

Categories

About this Blog

  • Looking for tips and best practices for interactive marketing on your campus? You've found the right place! Written exclusively for higher education enrollment managers and marketers, collegeinteractivemarketing.com contains actionable insight, ideas, and opinion. Review blog posts, download white papers, research reports, and conference presentations.

Learn More About DemandEngine

« SACAC 2009 Live Blog: Economic Impact on Students' College Selection Process | Main | Canada Proposes Its Own Version of CAN SPAM »

April 24, 2009

DemandEngine Client Wins MarketingSherpa Email Marketing Award!

Marketinf Sherpa

UNCC
The University of North Carolina at Charlotte Department of Continuing Education has been awarded the Gold Award for Non-profit Email Newsletter by MarketingSherpa in their annual email marketing awards.

What made the UNCC newsletter stand out above the rest? "An entrepreneurial email newsletter strategy was the cornerstone of the continuing education department’s impressive growth in 2008,” according to MarketingSherpa’s website. “They grew their opt-in list 18%, and boosted average their average open rate 14.5%. The newsletter campaign directly delivered a 13% increase in enrollments, a 29% increase in revenue, and a 380% ROI for their email marketing department."

Congratulations to Lesley Snyder and Laurie Parker for their outstanding efforts!

Posted at 07:36 AM in Alumni Affairs, Community Colleges & Technical Schools, Continuing Education Marketing, Graduate Admissions, Institutional Marketing, Undergraduate Admissions, University Conferencing |

Comments

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Enter your email address:

Delivered by FeedBurner

Twitter Updates

    follow me on Twitter

    Need a Speaker at Your Next Conference

    • Would you like a DemandEngine team member to present at your upcoming conference or event? If so, contact us at marketing@demandengine.com

    Search

    • Google

      WWW
      demandengine.com

    Archives

    More...