Jennifer Copeland's Blog on College and University Marketing

Are We Abandoning Marketing Common Sense?

"All the world's a twitter." That according to a recent Newsweek article. And it seems that higher education is no exception. Just this week alone, I've run across two different items (from vendors) encouraging higher education leaders to jump on the Twitter/Facebook/social application de jour band wagon. All this hype about the latest and greatest magic bullet, I must confess, leaves a lingering twinge of doubt in my mind. Are higher education marketers (and some so-called experts) throwing common sense to the wind in their haste to jump on board with bleeding edge technologies?

Canada Proposes Its Own Version of CAN SPAM

Last week the Canadian government introduced the Electronic Commerce Protection Act (ECPA), their counterpart to CAN SPAM.  With similar regulations to CAN SPAM - it is legislation that will regulate commercial email communication, it include rules for opt-in and opt-out procedures, it requires sender identification and protects consumer privacy - there are also some important differences.